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In 2010, Jobs released the iPad, a product of the post-PC era. Now that time is coming in 2017, the PC is still in a downturn, but the tablet seems to be on the same road. Although the iPad is still the king of the tablet industry, but the entire tablet industry, including it, shipments have not been as hot as before. Take the MWC 2017 just past, the new tablet market is far from the heyday.
There are still some manufacturers on the MWC to launch new tablets, such as Lenovo and Samsung, but more attention has been placed on the Windows 10 platform-based 2 in 1 computer, such devices are both tablets and laptops. The Android tablet camp has been shaken, and more and more buyers are leaning toward 2-in-1 devices. Even if Windows is not selected, a large number of Asian consumers choose large-screen cross-border devices.
We can see that many device manufacturers have begun to cut the Android product line, Dell has cut down, and other PC manufacturers such as Hewlett-Packard, Acer, and Asus have released fewer and fewer new products every year. Instead, these vendors prefer a 2-in-1 PC product based on the Surface.
In fact, the most interesting thing is that about five years ago, a large number of analysts boldly predicted that the shipment of tablet PCs would exceed that of PCs. In fact, it did not happen at all. For example, in 2013 Gartner expects tablet shipments to surpass PCs in 2015. According to IDC statistics, in 2016, tablet shipments reached 174 million units, a year-on-year decline of 15.6%, and the leader iPad's decline reached 14.2%.
Nowadays, the value of cheap tablet PCs continues to fall. Whether it is the international brand Lenovo and Amazon, or a large number of domestic brands, although the price is already around 1,000 yuan, consumer attention is still very low. Lenovo is one of the few brands to grow. In the fourth quarter of 2016, the growth rate was as high as 14.8%. For this reason, Lenovo also launched four new Android tablets on MWC, ranging in size from 8 inches to 10 inches, while Windows 2 The Miix 320 is also available in the 1st flat panel.
Jeff Meredith, vice president and general manager of Lenovo's computing business, believes that his tablet business will make new changes to meet computing needs and redefine the core strengths of the product itself from a squeezed competitive environment. As a result, these new Win10 tablet product lines offer the same detachable keyboard as consumers' needs, as well as important drawing and writing features.
On the other hand, Samsung seems to follow the same route. Despite the release of the Android tablet Galaxy Tac S3, it is focused on the Galaxy Book, a key product of the 2-in-1 Windows platform, and the 10-inch and 12-inch models are available at one time.
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